Driving growth has always been the primary function of marketers, but as new channels emerge and new functionality & automation evolves, these advancements are met with increased complexity and changing privacy landscape. Regardless of the changes, one thing is clear - a strong mobile strategy is key to driving growth in today’s world. This session will delve into the fundamental frameworks that enable brands to drive progress and continuous mobile improvement, with resulting business impact. Joining Michael to talk about tackling growth challenges will be James Dunn from SiriusXM and Mantas Ratomskis from Kilo Health. Representing different points in a business lifecycle, this panel will share how the business maturity stage influences approach to driving growth, and how obstacles to growth can vary from organization to organization. In either case, a growth framework helps keep operational initiatives aligned to business goals.