The Great Debate: Native or Non-Native? What Flavor of Mobile App Is Right for My Brand?

A talk by Chris Galatioto, Matt Hudson and George Sanchez
Heady, Belk and Heady

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About this talk

Whether your brand is planning a relaunch of your existing mobile application or creating an app from scratch, it’s smart to weigh the benefits and detractors of the various (highly debated) paths you can take. This panel of industry experts with extensive knowledge of both native and non-native apps will talk you through each approach, including the technologies within the non-native umbrella-like cross-platform, hybrid, and progressive web app. Tune in to hear the different decision factors to ensure the best route for your brand and learn about key points like:

  • The pros and cons of the four potential mobile app technologies
  • Which industry verticals are more or less appropriate for each approach
  • The budget and security considerations
  • How to avoid the dreaded “boomerang effect” (and if you’re wondering what that is, you’ll definitely want to join us to find out!)

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