Strategies to Take Your Personalization to the Next Level in 2021

A talk by Shalini Devji-Jethwa and Meagan White
MoEngage and MoEngage

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About this talk

Customer experience has the power to make or break a brand. Today’s consumers demand a personalized experience across channels, with content in-context. Every engagement with a consumer is an opportunity to demonstrate that you know who they are, what they care about, and how you can help them.

Brands aspire to provide a seamless experience that’s personalized across every digital touch point - from web to email to mobile app and beyond - but it’s often much easier said than done. In this session we’ll cover:

  • 2021 consumer engagement survey insights
  • Challenges of delivering a consistent customer experience
  • Trends and best practices driving customer engagement in 2021
  • How to create great experiences across the customer lifecycle and scale your - strategy with a customer engagement platform

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