Afternoon Keynote: How the World's Leading Brands Merge Tech & Marketing

A talk by Pat Sheridan
Co-founder and Managing Partner, Modus Create

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About this talk

The CMO's office is increasingly being digitized, but there's a difference between digital products and marketing projects. With learnings from global 1000 brands with multiple brands under management, Pat will talk about added technology capabilities within the Marketing organization. How having a tech strategy can optimize investment, cut down workload, and improve the customer experience for global brands.

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