Mada leads Branch's marketing team and evangelism efforts globally as well as many of Branch's culture initiatives. Branch powers deep linking and mobile attribution for 50,000+ of the most advanced apps in the world, including household names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp. Every day, our customers generate more than 100 million new URLs, and we process 2.5TB of raw data from over 10 billion events.
In her day-to-day, she helps coordinate a team of exceptional individuals who run creative campaigns, organize events and write educational content for the mobile community. She writes and hosts a podcast and does a lot of public speaking and roundtable/event moderation. She also founded mobilegrowth.org, a community with tens of thousands of mobile professionals and she is teaching a course on Growth Marketing at Stanford Continuing Studies.
In her free time, she invests as a parent for xFactor ventures and as a Sequoia scout. She has invested in 8 companies so far, 7 out of them having a woman CEO or founder.